The Power of Storytelling in eCommerce: How to Create a Compelling Brand Narrative

In the vast world of eCommerce, where competition is fierce and attention spans are short, it can be challenging for businesses to stand out.  However, there is a powerful tool that can set your brand apart and forge a strong connection with your customers: Storytelling. By weaving a compelling brand narrative, you can capture the […]

Beyond the Trends: How Niche Marketing and Unique Product Offerings Can Drive Success

In the highly competitive world of business, it is essential to stand out in order to succeed. But with so many businesses vying for attention, especially in the eCommerce industry, demonstrating your unique advantages can be extremely difficult. By implementing niche marketing strategies and unique product offerings, however, you have a chance to set yourself […]

Revolutionize Your Online Presence with Our Website and Social Media Services


Are you tired of having an outdated website and social media presence that does not reflect the true potential of your business? Are you struggling to connect with your target audience and convert them into loyal customers? If the answer is yes, then we have the solution for you. At Digital Web Systems, we specialize […]

What Is A Landing Page?

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In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. Unlike web pages, which typically have many […]

Do I Need A Website For My Business?

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A website makes you look professional 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email […]

To Achieve Big Goals, Start With Small Habits

When presented with a problem that requires behavior change, we pounce on it with big goals. We’re programmed to “go big or go home,” but big goals are more burdensome than they are motivational; they require daunting effort to accomplish and sustain. Instead, the way to achieve big is to start small — through micro habits. Micro […]

What Is A Brand?

Let’s begin with the fundamentals. Basically, brand identity is your company’s identity. It is the soul of who you are as a business. These are the assets you use to differentiate yourself from everyone else. These assets include, but aren’t limited to, logo, colors, and typography.  Your brand identity is the portrait you want your […]

The 6 Most Important Types Of Brand Assets

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We recommend that you create a brand guideline or brand bible. This will make sure that as your company expands, your brand is still consistent. The brand bible will also allow an outside vendor, say a design service like Penji for a turn-key, plug and play solution.  You can check out our brand guidelines here to get […]

Take Your Business Out To The Ballgame

Whether it’s Relay for Life, Red Ribbon Week, a local Little League, or Dance Studio, most communities have at least one large event or community team in need of sponsors.  Community events and special local programs are the perfect opportunities to participate both personally and as a business.  Becoming more involved in the community will […]

Google Ads Appearance

Where do ads appear and what do they look like? Ads in Search Results Search ads appear on the results page when a customer searches for relevant keywords. They may show on the top or bottom of the search results page depending on ad rank and max bid. Google ads are differentiated by a green […]