Why Email Marketing Is Important
Building a small business is a little like growing a garden. You plant the seeds of your ideas, water them with funds, and bathe them in the sunlight of hard work and dedication. But for your garden to grow to unprecedented heights, you need the proper plant food. And in the world of small business, […]
What Is Affiliate Email Marketing?
Affiliate email marketing fuses two principal approaches to advertising in the digital age: Together, they constitute two of the highest-value marketing techniques in modern media, with consistently high appraisals of ROI for companies who deploy them. Let’s take a look at each approach discretely and see what they’re capable of when they join forces. Class […]
Google Analytics 4: What You Need To Know
What is Google Analytics 4? GA4 is the new version of Google Analytics that’s already been released. It’s Google’s way to handle the cookie less future in digital marketing. We all know how much of an impact iOS14 had on Facebook’s tracking ability ) – this is Google trying to avoid their own tracking fiasco. […]
Social Media For Businesses: Tips & Tricks
For many businesses, taking your social media visibility from a walk to a gallop can feel like leaping headfirst into the wild west of marketing. Although social media trends and tech are in a constant (and exciting) state of flux, there are some evergreen elements that can help you stake your territory, build out your […]
Social Media Audit: What Are They And Why Does Your Business Need One?
you’re like most companies, your marketing strategy has probably taken a wide approach—establish a presence on as many social platforms as your team has the bandwidth to manage and post like the wind. While this technique may boost your probability of reaching the most users possible, casting a wide net over online provinces—from Facebook to […]
What Is A Digital Marketing Strategy?
In the modern age of business and technology, a strong digital marketing strategy is absolutely crucial to organizational success. Companies that thrive in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations can reach customers across various digital platforms, driving positive revenue gains and improved conversion […]
The Best Times To Post On Social Media In 2022
During the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great […]
How To Improve Your Business Social Media Engagement
Social media often feels like a pure numbers game, one that’s difficult to engineer in your favor. When your social strategy fails to garner a good engagement rate, it’s as if your posts disappear into a hazy sea of content. Often this is met with the notion to post more, do more, say more—but is […]
Responsive Web Design – What It Is?
People spend, on average, 3.3 hours a day engaging with digital media on their smartphones. Because of this shift in consumer behavior, it’s no longer enough to have a website that only works from a desktop computer. What is a responsive website design? A responsive web design automatically adjusts for different-sized screens and viewports. With […]
Branding Vs. Marketing: Finding The Difference
Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two. As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below […]