Top 5 Marketing Tools to Grow Your Business

April 22, 2021 6 min read Opinions expressed by Entrepreneur contributors are their own. It’s estimated that more than half of the global population has online access. That’s why, whether it’s a small business or a big corporation, any company should seriously think about its digital marketing strategy. From Search Engine Optimization to website analytics, marketing tools are the key to having a constant flow […]

8 Digital Marketing Trends Set for 2021

2020-2021 has pushed even more businesses into digital marketing, so what digital marketing trends are going to help grow your business moving forward? Source With all the boom and doom of COVID-19 in the past year, 2021 comes forth with a major global shift in digital advertising. According to a research the searches have drastically changed over […]

To Achieve Big Goals, Start with Small Habits

by Sabina Nawaz Summary.   When presented with a problem that requires behavior change, we pounce on it with big goals. We’re programmed to “go big or go home,” but big goals are more burdensome than they are motivational; they require daunting effort to accomplish and sustain. Instead, the way to achieve big is to start small — through micro […]

What is a Brand ?

Let’s begin with the fundamentals. Basically, brand identity is your company’s identity. It is the soul of who you are as a business. These are the assets you use to differentiate yourself from everyone else. These assets include, but aren’t limited to, logo, colors, and typography.  Your brand identity is the portrait you want your […]

The 6 Most Important Types of Brand Assets

We recommend that you create a brand guideline or brand bible. This will make sure that as your company expands, your brand is still consistent. The brand bible will also allow an outside vendor, say a design service like Penji for a turn-key, plug and play solution.  You can check out our brand guidelines here to get […]

Take your business out to the ballgame

Whether it’s Relay for Life, Red Ribbon Week, a local Little League, or Dance Studio, most communities have at least one large event or community team in need of sponsors.  Community events and special local programs are the perfect opportunities to participate both personally and as a business.  Becoming more involved in the community will […]

Google Ads Appearance

Where do ads appear and what do they look like? Ads in Search Results Search ads appear on the results page when a customer searches for relevant keywords. They may show on the top or bottom of the search results page depending on ad rank and max bid. Google ads are differentiated by a green […]

SEO to The Rescue

Boosting Traffic and Increasing Conversions Blue Fish Aquarium is an aquarium and pet store in the Greater Grand Rapids area in Michigan. With a well-trained staff seasoned by years of hands-on experience, Blue Fish’s service is unparalleled. They also boast the largest inventory of pets and pet products in West Michigan. Operating since 1992, Blue […]

Boosting SEO Results

A Product Catalog that Yields Results: Boosting SEO Results in Local Markets Mane Street Horse & Pet is a feed and pet store located in Waxhaw, North Carolina. Owner and manager, Alison Bailey, is a passionate and experienced pet owner and she wanted to share her love and knowledge of animals with others. From working […]

Why Omnichannel is Important

Companies like Lightspeed and Netsuite have made huge investments into providing omnichannel software solutions for retailers. But why? For years retailers have sustained their businesses using a variety of different platforms for their POS, ecommerce website, ordering systems and accounting. So why are retailers hearing the industry’s latest buzzword so often? – and why does […]