The Power of Storytelling in eCommerce: How to Create a Compelling Brand Narrative

In the vast world of eCommerce, where competition is fierce and attention spans are short, it can be challenging for businesses to stand out.  However, there is a powerful tool that can set your brand apart and forge a strong connection with your customers: Storytelling. By weaving a compelling brand narrative, you can capture the […]

The 6 Most Important Types Of Brand Assets

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We recommend that you create a brand guideline or brand bible. This will make sure that as your company expands, your brand is still consistent. The brand bible will also allow an outside vendor, say a design service like Penji for a turn-key, plug and play solution.  You can check out our brand guidelines here to get […]

What Is Brand Design And Why Does It Matter?

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A strong brand is more than just a pretty face. But that doesn’t mean a pretty face isn’t important. Enter brand design. Brand design is the process of crafting visual identity, your brand’s signature look and feel that is instantly recognizable in a crowded market landscape. To create a visual identity that refuses to be […]

Branding Vs. Marketing: Finding The Difference

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Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two. As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below […]