The Power of Storytelling in eCommerce: How to Create a Compelling Brand Narrative
In the vast world of eCommerce, where competition is fierce and attention spans are short, it can be challenging for businesses to stand out. However, there is a powerful tool that can set your brand apart and forge a strong connection with your customers: Storytelling. By weaving a compelling brand narrative, you can capture the […]
The 6 Most Important Types Of Brand Assets
We recommend that you create a brand guideline or brand bible. This will make sure that as your company expands, your brand is still consistent. The brand bible will also allow an outside vendor, say a design service like Penji for a turn-key, plug and play solution. You can check out our brand guidelines here to get […]
What Is Brand Design And Why Does It Matter?
A strong brand is more than just a pretty face. But that doesn’t mean a pretty face isn’t important. Enter brand design. Brand design is the process of crafting visual identity, your brand’s signature look and feel that is instantly recognizable in a crowded market landscape. To create a visual identity that refuses to be […]
Branding Vs. Marketing: Finding The Difference
Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two. As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below […]