What’s A Social Media Manager?

group of people using laptop computer

A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t.  Social […]

The Best Times To Post On Social Media In 2022

person using smartphone and laptop at the same time

During the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great […]

How To Improve Your Business Social Media Engagement

Social media often feels like a pure numbers game, one that’s difficult to engineer in your favor. When your social strategy fails to garner a good engagement rate, it’s as if your posts disappear into a hazy sea of content. Often this is met with the notion to post more, do more, say more—but is […]