Google Ads Appearance

Where do ads appear and what do they look like? Ads in Search Results Search ads appear on the results page when a customer searches for relevant keywords. They may show on the top or bottom of the search results page depending on ad rank and max bid. Google ads are differentiated by a green […]

Google Vs Facebook Ads Which Is Best For You ?

In a world driven by digital and social advertising, Google and Facebook have to be at the forefront of your mind and marketing strategy efforts. 96% of brands are spending money on Google Ads,1 and ten million advertisers are using Facebook, up from three million just five short years ago.2 Clearly, both are valuable, but which is best? We’ve already honed […]

Branding Vs. Marketing: Finding The Difference

person holding white Samsung Galaxy Tab

Have you ever contemplated the difference between branding and marketing? If so, you are not alone. While the two are undoubtedly connected, there are minute differences between the two. As a business owner, it is essential that you understand branding and marketing both in great detail, so that you can effectively utilize them together. Below […]