Revolutionize Your Online Presence with Our Website and Social Media Services


Are you tired of having an outdated website and social media presence that does not reflect the true potential of your business? Are you struggling to connect with your target audience and convert them into loyal customers? If the answer is yes, then we have the solution for you. At Digital Web Systems, we specialize […]

Do I Need A Website For My Business?

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A website makes you look professional 84% of today’s consumers think a website makes your business more credible than companies who only have social media profiles. Your website is also the perfect place to show off any professional certifications or awards your business has. Beyond that, having your own website lets you create a branded email […]

The 6 Most Important Types Of Brand Assets

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We recommend that you create a brand guideline or brand bible. This will make sure that as your company expands, your brand is still consistent. The brand bible will also allow an outside vendor, say a design service like Penji for a turn-key, plug and play solution.  You can check out our brand guidelines here to get […]

Google Ads Appearance

Where do ads appear and what do they look like? Ads in Search Results Search ads appear on the results page when a customer searches for relevant keywords. They may show on the top or bottom of the search results page depending on ad rank and max bid. Google ads are differentiated by a green […]

Why Omnichannel Is Important

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Companies like Lightspeed and Netsuite have made huge investments into providing omnichannel software solutions for retailers. But why? For years retailers have sustained their businesses using a variety of different platforms for their POS, ecommerce website, ordering systems and accounting. So why are retailers hearing the industry’s latest buzzword so often? – and why does […]

What’s A Social Media Manager?

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A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t.  Social […]

Google Analytics 4: What You Need To Know

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What is Google Analytics 4? GA4 is the new version of Google Analytics that’s already been released. It’s Google’s way to handle the cookie less future in digital marketing. We all know how much of an impact iOS14 had on Facebook’s tracking ability ) – this is Google trying to avoid their own tracking fiasco. […]

What Is A Digital Marketing Strategy?

In the modern age of business and technology, a strong digital marketing strategy is absolutely crucial to organizational success. Companies that thrive in the digital world typically allocate significant resources to the development of digital marketing strategies. In the process, organizations can reach customers across various digital platforms, driving positive revenue gains and improved conversion […]

The Best Times To Post On Social Media In 2022

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During the COVID-19 pandemic, social media grew in popularity as people looked for a way to connect with each other. The pandemic also affected the best times to post on social media platforms such as Facebook, Instagram, Twitter and LinkedIn, as many of us stopped commuting and our schedules changed (and some even joined The Great […]

How To Improve Your Business Social Media Engagement

Social media often feels like a pure numbers game, one that’s difficult to engineer in your favor. When your social strategy fails to garner a good engagement rate, it’s as if your posts disappear into a hazy sea of content. Often this is met with the notion to post more, do more, say more—but is […]