What Is A Brand?
Let’s begin with the fundamentals. Basically, brand identity is your company’s identity. It is the soul of who you are as a business. These are the assets you use to differentiate yourself from everyone else. These assets include, but aren’t limited to, logo, colors, and typography. Your brand identity is the portrait you want your […]
The 6 Most Important Types Of Brand Assets
We recommend that you create a brand guideline or brand bible. This will make sure that as your company expands, your brand is still consistent. The brand bible will also allow an outside vendor, say a design service like Penji for a turn-key, plug and play solution. You can check out our brand guidelines here to get […]
Take Your Business Out To The Ballgame
Whether it’s Relay for Life, Red Ribbon Week, a local Little League, or Dance Studio, most communities have at least one large event or community team in need of sponsors. Community events and special local programs are the perfect opportunities to participate both personally and as a business. Becoming more involved in the community will […]
Google Ads Appearance
Where do ads appear and what do they look like? Ads in Search Results Search ads appear on the results page when a customer searches for relevant keywords. They may show on the top or bottom of the search results page depending on ad rank and max bid. Google ads are differentiated by a green […]
Boosting SEO Results
A Product Catalog that Yields Results: Boosting SEO Results in Local Markets Mane Street Horse & Pet is a feed and pet store located in Waxhaw, North Carolina. Owner and manager, Alison Bailey, is a passionate and experienced pet owner and she wanted to share her love and knowledge of animals with others. From working […]
Why Omnichannel Is Important
Companies like Lightspeed and Netsuite have made huge investments into providing omnichannel software solutions for retailers. But why? For years retailers have sustained their businesses using a variety of different platforms for their POS, ecommerce website, ordering systems and accounting. So why are retailers hearing the industry’s latest buzzword so often? – and why does […]
What’s A Social Media Manager?
A social media manager is typically responsible for setting content strategy and driving engagement on a company’s social platforms. To be successful in that role, social media managers often need to possess a knack for storytelling, a keen eye for design, and an ability to analyze what does well with an audience—and what doesn’t. Social […]
What Is A WordPress Developer + How To Become One
WordPress is an open-source content management system (CMS) used to build websites. A 2022 study by W3 Techs indicates that 43 percent of all websites on the internet use WordPress [1]. Although the software is free, many people hire professional WordPress developers for high-quality website design and development. The following article explores the role of a […]
What Is Brand Design And Why Does It Matter?
A strong brand is more than just a pretty face. But that doesn’t mean a pretty face isn’t important. Enter brand design. Brand design is the process of crafting visual identity, your brand’s signature look and feel that is instantly recognizable in a crowded market landscape. To create a visual identity that refuses to be […]
Google Vs Facebook Ads Which Is Best For You ?
In a world driven by digital and social advertising, Google and Facebook have to be at the forefront of your mind and marketing strategy efforts. 96% of brands are spending money on Google Ads,1 and ten million advertisers are using Facebook, up from three million just five short years ago.2 Clearly, both are valuable, but which is best? We’ve already honed […]